BLOGS

As AI continues to be among the most talked about subjects of modern times and …

Your reputation is your best asset, for an individual or for a business. The question …

While ORM (Online Reputation Management) is seen as the backbone of a business’s branding strategy, …

A well-thought-out ad campaign can boost your business many fold. The advent of digital marketing …

The term, digital marketing, has become so commonplace today that many people look at it …

Google Analytics 4 or GA4 is a revolutionary update to the widely-used analytics platform, offering …

While you expect your PPC ad to yield quick sales, it depends on how intelligent …

The advent of social media has been a tremendous boon for marketing and, at the …

AI is a giant leap in science and technology, which is redefining the standards in …

In a marketplace where competition is hyper and the environment is ever-changing, the biggest marketing …

Marketing needs communication channels to reach out to customers. Emailing being the principal channel for …

Google Analytics 4 (GA4) is the latest major update to the popular analytics platform, and …

Over the years, ORM has become an established online strategy for image building. Whether you …

Having achieved exemplary digital promotion, India is leading the global digital economy with its strong …

Writing blog articles in minutes, Generating codes in the blink of an eye. Whoever thought …

Launching an ad campaign typically requires a series of considerations and deliberations regarding mission, money, …

Since email is the most used communication standard, email marketing continues as a mainstay marketing …

Brand war has become more intense and subtle by the intelligent use of visual language. …

The way ChatGPT has been catapulted into our knowledge space, the only fitting analogy would …

The festive season is one of the most important times of the year for brands. …

Despite the numerous types of digital advertising dishing out numerous options to marketers, SMS, or …

Websites are central to digital marketing. The bulk of the initial investment goes into developing …

Demand generation and lead generation are two distinct yet connected goals of marketing, but they …

A majority of small businesses face problems with scaling up, not just because of limited …

Push and pull marketing are two different ways to market your business. Let’s learn about …

In India, there is a wide base population and their increasing internet use has increased …

Social media started in the early 2000s, so we can call it the gift of …

If you are a business owner, looking to establish your brand on a limited budget, …

E-commerce has done a paradigm change to retailing, and the chief architect of that is …

Advertising boosts the prospects of a business, but the catch is that the ad must …

Going online and having an SEO-friendly website are the two primary requirements for any business, …

Using the right technology at the right time is a forward-looking attitude that helps a …

Videos are great attention grabbers, excellent for engaging viewers. YouTube is the undisputed leader in …

The search engine and social media are the two things that are immensely important for …

Unlike conventional advertising, digital ad campaigns based on Google ads allow you to choose the …

In terms of marketing, social networking sites are proving to be very effective. LinkedIn is …

The way mobile apps are being used left, right, and center by the companies, it …

All businesses are going digital and having a well-structured website is their basic need. Nearly …

What is the purpose of marketing? To convey what your brand offers? No, it’s to …

If you are an owner or a marketing manager of an established business, chances are …

The field of digital marketing is never short of new innovations and businesses never shy …

Marketing has two distinct purposes – to improve the brand and to increase sales. But …

With most new businesses launching online and most traditional businesses going online, the demand for …

The advent of e-commerce has revolutionized the ways of doing business, benefitting both consumers and …

Digital marketing continues to breed new techniques and strategies and continues to generate greater opportunities. …

Is your website looking a little outdated and unprofessional? Then it’s time to beef up …

It’s 2022 and the email bounce rate is 0%. Feels good? Read to know how …

Is web design heading to be a new form of art? Well, the striking impressions …

If you are a marketer of a new business and looking for the best strategy …

Branding makes a product a class apart. In the age of fierce competition for market …

Viral campaigns are fireballs of emotions. If you can make use of them for your …

Introduction: E-commerce is one of the biggest and most competitive industries in the world. Getting …

Introduction: The primary goal of any website is to rank at the top of the …

If your website can attract a lot of visitors, that is great. But, most of …

SEO is so far the most followed technique of digital marketing. It’s most followed because …

The way a tree with beautiful flowers easily attracts your attention, content with the right …

A fall in the SEO ranking is a matter of worry for any marketer or …

Social media is fascinating and addictive. It’s a revolution today only next to the Internet. …

In any communication, be it one to one or one to many, the most important …

Blog posts are an all time popular information-sharing medium that continues to be an effective …

In the field of technology apples do not fall from the tree, rather old ideas …

Whether you are an online business or a traditional retailer, an aggregator of something or …

As email evolved to be the primary communication method in the office and personal space …

The Internet is a web of content, but with the passage of time this web …

Retail business is getting new life using technologies to find new customers. While creating new …

There was no such category as paid marketing before the advent of digital marketing, because …

In humans as well as business, lack of communication always leads to misery. While a …

Small businesses can no longer be content with the status quo. The mounting competition from …

With the rapid fire development of India’s digital ecosystem making online purchase a de facto …

Videos are just another form of content that has given content marketing an extra dimension …

December 2021. All indications suggest that the country has reined in Covid. The air is …

No matter whether you are a fledgling company looking to establish your brand or an …

Reputation management is basically a part of brand promotion. It takes a long time to …

Post-Covid, India is experiencing a high level of energy and enthusiasm in commerce, which is …

Social commerce, the new horse in the stable of digital marketing, galloping ahead to redefine …

What is content? Content is a form of communication. What is the purpose of communication? …

Google is not the father of SEO, but it fosters this technique by contributing single-handedly …

After the devastation of the economies by the pandemic that struck local businesses with heavy …

Although considered as a module of the digital marketing process, online reputation management has made …

Whether it’s the development of a new product, digital transformation of the company, or expansion …

If you are owning a business and want it to grow fast, if you are …

The Internet brought in a new period to rewrite the history of the world with …

Businesses are built by ideas but sustained by good financial management. Because every step in …

Post-COVID, as virtuals are becoming mainstream and businesses are racing to shift their activities to …

Link building is deemed the best among the SEO or Search Engine optimization strategies. SEO …

Videos are ruling the world now. Millions of videos are being produced and devoured every …

Forecasting is an important task to predict the outcome of a process. It takes into …

Marketing is all about trust-building. Also, trust gets developed through integrity. So marketing is a …

Too many choices sometimes create confusion and leave one undecided without the help of a …

COVID-19 has pushed us to the edge. Consumption has hit an all-time low. The atmosphere …

The more digital marketing becomes popular, the more it is getting tougher to reach the …

We are in the middle of 2021. You will hardly find a person without a …

With each passing day as digital marketing is expanding its boundary, it is becoming more …

Why do some things we remember but forget most others? It’s the emotion that makes …

The economy thrives on business and business thrives on marketing. New challenges always come up …

It’s no surprise that digital technology continues to surprise us with its fathomless possibilities. Many …

Poor handling of finance is a root cause of failure for numerous businesses, and efficient …

When we talk about the startup ecosystem of a country it epitomizes many things at …

Whatever may be the nature and size of your organization, going digital should be a …

The Search engine is the origin of digital marketing and has been evolving like no …

Marketing always looks out for new ways to get around a problem. In digital marketing, …

If you are the owner or CEO of a business, checking your digital marketing performance …

Your website and mobile app have many variables (landing page, CTA, banners, etc.) that are …

If you are a keen marketer or an ardent follower of social media then a …

The Internet is a huge repository of information and digital marketing is the most prolific …

Choose your social media partner to profit through innovations and changes Change is the only …

With COVID being the mother of all disruptions to turn the world upside down, 2020 …

Yes and no. To find an answer to something as grave as this, We decided …

Video is the new king of content and video marketing is creating a new paradigm …

Instagram Updates March 2021 Instagram is super dynamic. It never stops experimenting for achieving more. …

Cut, paste, copy, delete, edit – some people are obsessively doing this, days and night …

For a long time, before the digital juggernaut started rolling, marketers’ jobs were much simpler. …

Influence is the biggest external force that controls human lives from childhood. There are direct …

Make yourself visible to the algorithm. If we look at the evolution of marketing strategy …

As we are nearing the end of the black tunnel called Covid and the economies …

Evolving consumer behaviour poses the greatest challenge to marketers and advertisers. Consumer behaviour adapts to …

Your business is a replica of you. Whether you are complacent or you want to …

Adversities often bring the best out of us and right now we are passing through …

Startups are essentially businesses but startup founders aren’t the type of cautious businessmen, at least …

Choose SEO today, you’ll thank yourself later! Business is like a marathon, sometimes you are …

Branding And Online Reputation Management For Corporates Making an impression to create perception forms the …

Politicians have always dominated the people but now people are dominating the fate of politicians. …

India is a big family of Resident Indians and the Non-Resident Indians; both are citizens …

Seven months into the pandemic and arrival of vaccines not in the close vicinity but, …

Right moment has come to start your startup. A Virtual CFO can help you realise …

The golden era of MSME The long economic shutdown due to COVID -19 has pushed …

Sometimes at the beginning of 2019, I found a new app on my phone. I …

Adversity for some turns into an advantage for others. While the coronavirus pandemic is causing …

Communication and user experience are the fountainhead of innovations that are making lives richer in …

To many of us, virtual reality may sound weird or limited to gaming only but …

The lockdown is painful but it is also a test of your grit to rebuild …

Amid the facts and rumours doing the rounds about how employees of some companies are …

There, we said it and we are proud of it. With the advent of remote …

We are living in an exciting time. Adding wings to our science and technology to …

Innovations keep pouring in, improving the quality of life, opening up new opportunities, and urging …

Content Marketing: The smarter way to promote your business. Let‘s start with these statistics published …

Topline and Bottomline, both play crucial roles in the running of a business. Likewise, if …

A good reputation means good things will keep coming. But it should be nurtured. Celebrities …