New Instagram features update! learn how you can stay on top of the game?
Ever since the decision of Govt. of India to ban TikTok, Instagram has seen a big jump in its user base in India, nearly 20% year-over-year, which is on its way to take over the USA as the largest user base of social media.
Many exciting new features are regularly being added to its fleet by Instagram, such as ‘Reel Tabs’, ‘Shop Tabs’, ‘Born On Instagram’, etc. to surge ahead of competitions. Keeping abreast of the upgrades is no easy task, which prompted me to make a list of some of the new updates for January 2021, with guides to activate them.
Instagram Lite- A lighter version of Instagram to be released in India
The below 2MB Android app can be easily downloaded using even entry-level devices and limited Internet access to boost the user base of Instagram in India. Reels, IGTV, and Instagram Shopping will not feature in this version.
Options to filter your Instagram following
You’ll be able to manage your following on Instagram better with this new update in the sense that you’ll come to know who you interact with most and least. Once you scroll through the list of people you’re following, two new features will come to your notice –
- Introduction of two categories called ‘Least Interacted With’ and ‘Most Shown in Feed’
- Introduction of two more sorting options called ‘Date Followed: Latest’ and ‘Date Followed: Earliest.
[image credits- https://twitter.com/wongmjane ]
These new tools provide you great leverage if you wish to identify who you should engage with and then interact more with them. This way you can improve the chance of your content appearing within their feed.
Introduction of Creator Account
A third profile option called ‘Creator’ account’ has been added to your Instagram account that allows you to choose from Personal, Business, and Creator. The Creator account is aimed to distinguish the content creators and help their account growth by providing them with a new Ínsights’ feature to track the rise and fall in the number of their daily followers. See the below screenshot for more clarity
A new professional Dashboard
Instagram is the best platform for those who want to share their passion and also get discovered. Capturing the visually-appealing content and building social following come easy to some people but for many, this doesn’t come as naturally.
This has prompted Instagram to launch its new Professional Dashboard, which is aimed to help content creators even if they aren’t experts at using Instagram. The new dashboard features a centralized ‘Home’ location to find all the resources and tools of Instagram put together at a single location.
The new Professional Dashboard has become a great tool for content creators and marketers alike to create great content to promote small businesses. Anyone can visit the dashboard to discover professional tools and resources and other educational information for tracking performance and growing their business.
Instagram has rolled out its new update with a dark mode option to give relief to users from eye-strain by adjusting the screen colours of your mobile for a darker appearance. It does this by flipping the default white background to gray or black. This battery-saving, the stylish theme is currently available to iOS 13 and Android 10 users.
To avail the dark mode you need to change your device settings and that might change other apps to dark mode as well. Follow the steps below to turn on Dark Mode for the Instagram app on Android 10:
- Tap or your profile picture in the bottom right to go to your profile.
- Tap in the top right.
- Tap Settings, then tap Theme.
- Select Dark.
E-mail checker to prevent Phishing attacks
Receiving fake e-mails from hackers is common these days. They seem genuine at the first sight, ask you to type your personal data for verification or click a link to save your account from deletion, and the like, and you fall into their traps to discover later that your account has been hacked.
Instagram has decided to put an end to this menace, also known as ‘Phishing’ through a new feature that lets users find out if the mail is genuinely from Instagram or not. Next time, when you receive such a mail, head over to the ‘E-mails from Instagram’ option under the Security settings of the app. There you will see all emails that have come from Instagram in the last 14 days. Steps to reach this feature are:
- Go to your Instagram profile
- Tap the hamburger button in the top – right corner of the screen
- Select Settings
- Select Security
- Select ‘E-mails From Instagram’.
Bookmark this URL for more updates on new Instagram features in 2021.
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