10 Video Marketing Trends That’ll Dominate Online Marketing in 2021
Video is the new king of content and video marketing is creating a new paradigm in marketing. With the surge in new social media platforms coming out with great video formats, 2021 is all set to see a phenomenal rise in video marketing.
So, are you geared up to align your video marketing strategy with this new order? If you are still in a state of dilemma and looking for some hard data, here is a powerful infographic shared by Oberlo that explains why video content marketing should be your best bet to increase your share of organic traffic and conversations.
But first some spotlight on the trends showcased there:
1. Video Usage in 2021
Video, Video, and Video, everything on earth seems to have a video made on it and garnering a huge number of views and attention. Marketers are quick to cash in on this darling medium. In 2020, usage of video for marketing grew to 92% from 78% in the previous year and is expected to touch 98% in 2021. As per a recent research, the top video trends include explainer videos, which nearly three in four (72 percent) of marketers create, presentation videos (49 percent), testimonial videos (48 percent), and sales videos and video ads (42 percent each).
2. The Livestream Boom on Mobiles
The boom in the number of video streaming apps is a clear indication of this being one of the most popular video marketing trends in 2021. The majority of the audience prefers watching videos and images from a brand than watching their text-based content, and 67% of these people end up purchasing the product.
3. Short-Form Videos
Short videos (length up to 2 min.30 sec.) are lightweight and consume very little data. People shared short videos in 2020 at twice the rate than any other form of content – a study by Wyzowl revealed. It also reported that 84% of people decided to buy products or services after seeing short videos.
4. Top Video Trends
User-Generated Video Content – Use of user-generated videos for marketing yields great results. People love user generated reviews of a product or service as it provides social proof with an impartial voice, without any bias. No wonder that good, logical user-generated video content can set the cash box ringing.
5. More Online Training and Educational Video
The combination of high bandwidth and easy access to mobile and laptop devices have revolutionised online learning. Online training and educational videos have seen a steep growth during the Covid -19 lockdown. This will continue to supplement the normal school-based education system. The trend of making ‘How To’ videos for training purposes is also very strong and will continue as a great marketing tool in 2021.
6. Video Advertising Growth
Video advertising is getting stronger every day, with the advent of new platforms and formats. While TV advertisement budgets are on the decline, video advertising spends are increasing. Studies reveal that between 2016 and 2020 the number of companies that used video content for marketing increased from 61% to 85%. This also implies that ad space is going to get even more competitive. Your video marketing strategy has to be on top and you’ll need to jump on the latest marketing trends in order to stay ahead of the competition.
7. Video Marketing Trends
Keep Investing in Video Marketing – People love well made long form videos as well. It is a wonderful medium for entertainment, education, and information sharing. Fueling this affinity are lightweight formats, cheap bandwidth, and bespoke viewing on both mobile and desktop.
8. Interactive AR Content in 2021
Interactive videos have become immensely popular as they allow users to interact in order to get the right information. The use of interactive videos powered with AR/VR has surged especially during the Covid lockdown and will continue to go further up.
9. The Rise of Shoppable Videos
Shoppable videos are taking the shopping experience to a new level. Viewers can directly make a purchase of the product without leaving the video, by clicking on a link embedded in the video. This makes purchase fast as the need to visit the website doesn’t arise. A social media visitor can learn about a product through a shoppable video and purchase it instantly.
10. Virtual Events Are Here To Stay
2020 has seen a massive growth of virtual events for commercial and non-commercial purposes. The technology that was not getting the nod from the business leaders is now a standard practice for all large engagements. It’s all about a changed mindset that is discovering undisrupted business processes at no cost.
Source- This original infographic was posted by Oberlo
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