What are Long Tail Keywords? What are its benefits?
SEO is so far the most followed technique of digital marketing. It’s most followed because it’s most effective. It uses keywords to catch the potential buyers, like fishers use baits to catch fish.
Keywords are the lifeblood of SEO, and a subject of continuous research by Google and others as to how to refine the use of keywords in order to improve the standard of digital marketing.
The basic concept is simple – an accord between how you want your business to be identified and how the potential customers search for your type of business. And there lies the trick of using the right kind of keywords.
You can use short tail or long tail keywords depending on your content objectives. Although, in this article we’ll focus on the use and benefits of long tail keywords, here is an outline of the difference between long tail and short tail keywords
What are long tail keywords?
Long-tail keywords are more specific keyword phrases that potential buyers are more likely to use in their search when they get closer to a purchase or when using voice search. Because long tail keywords are less common, their search volume is lower than that for short tail keywords.
Long tail keywords seem counterintuitive at first, but if you know how to use them, they may be really beneficial. Your website gets visited by more new and serious buyers and that results in a gradual increase in traffic to your website.
Why are long tail keywords important for seo?
Because searching criteria becomes more specific, fewer websites compete for high rankings in Google’s search pages. This makes ranking for long-tail keywords significantly easier than that for the common keywords.
The more detailed and longer are the search keywords, it becomes easier to rank. Because of the vastness and high rate of browsing on The Internet, finding interested customers for your particular specialty is much easier. Using a handful of long-tail keywords can generate quality traffic.
Another advantage of focusing on long-tail keywords is that, as they are less commonly used in searches, the visitors who land up at your website using the long tail keywords are more likely to purchase your service or product.
Long tail keyword examples
Let’s assume that I’m looking for a restaurant during a visit to Mumbai. My search begins with the phrase [restaurants]. Then I realized that I wanted a restaurant in the Worli area for my dinner. My search continues, but now I’m looking for [restaurants at Worli for dinner]. After some searching I thought of having seafish at dinner. So, my search became more specific like [restaurants at Worli serve seafish at dinner].
How to find long tail keywords?
There are many keyword research tools that you may try out. The Google Keyword Tool is an excellent place to start, but if you want to find more long-tail keywords, check out these other resources:
WordStream’s Free Keyword Tool – This impressive keyword tool generates more long-tail keyword recommendations and uncovers more keyword niches than most other tools.
Google Trends – See what people are looking for right now (for example, “When will the Ukraine war end?”).
YouTube’s keyword tool and Twitter Search are two examples of social media tools.
Long-tail keywords should be a part of your SEO content strategy regardless of the size, nature, or age of your company. You can use the long-tail keywords in the title and main topic of a highly targeted blog post or article (or video, or infographic, or any other type of content). You can use them for better optimisation of an article or guide targeting a few short tail keywords.
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