How OpenAI’s ChatGPT Going to Impact Content Marketing
Writing blog articles in minutes,
Generating codes in the blink of an eye.
Whoever thought that AI would come so far so soon? But yet it has.
Anyone who is not living under a rock must have heard about Open Ai’s revolutionary ChatGPT. It has created quite a sensation; so strong that it crossed 1 million users within 5 days of its inception. With its ability to serve content, ease and convenience, it has been a game changer for content marketers as well. There are various cases where ChatGPT can be used by content marketers, but in order to properly assess its impact, we need to know its nuances too.
So, here’s a shoutout to ChatGPT as well as a reality check for the blind fans.
How does ChatGPT work?
ChatGPT by Open AI is an impressive language model built on a large-scale reinforcement framework. Through intensive learning, it excels at generating responses that closely resemble human speech. Much like how humans learn, this model relies on data input to train and improve its conversational abilities. It has a remarkable understanding of the relationships between words and their context, although it may not grasp their underlying meanings.
The best part is that it enables you to engage in genuine conversations with the bot, fostering a truly interactive experience.
Where to use ChatGPT in your content marketing strategy?
If we want to leverage ChatGPT by Open AI to the fullest, we need to know how exactly we can incorporate it into our content marketing strategy. Let’s understand some of the best areas where ChatGPT can prove to be helpful and understand each case with examples.
Search Engine Optimisation is a pretty complex part of content marketing which needs expertise and regular updation. Where AI cannot be entrusted with everything related to it, we can use it to make our work easier and more efficient.
Generating Seed Keywords
Seed keywords are specific words that can help you start finding the appropriate keywords that align with your intent. For topics that you have little knowledge about, ChatGPT can help you get a headstart. We asked it for some words related to gaming and the results were quite good.
Now, we can take some of these words and start our keyword research from a more informed point of view. However, as far as long-tail keywords are concerned, there’s a slight limitation that we encountered. More about that later.
Writing quick SEO-optimised content
Want to roll out content about a burning topic ASAP? ChatGPT can be your saviour. We asked ChatGPT to write a blog on the top 5 gaming consoles in the market using keywords like: game development, gaming console, and virtual reality. The results were quite impressive and it can fulfill the needs of the time. However, the content might need changes according to your preferences.
The effectiveness of email marketing cannot be contested. ChatGPT can save us time and improve the impact of our email marketing campaigns. Here’s how we can use it:
Write catchy subject lines
Whether a receiver will click on an email or not majorly depends on the subject line. ChatGPT can give us some unique subject lines to grab the attention of receivers.
The results that we got were decent and with some changes here and there, they can be used effectively. The good thing is that it uses some impactful words. However, a more specific and elaborate prompt might generate better results.
Rephrasing and enhancing
To make your emails impactful, they need to be precise, relatable, and clear. That’s where ChatGPT comes in. It can help you polish your message and write it in your desired tone and voice. It trims away unnecessary details, makes your message relatable, and ensures it’s easy to understand. With ChatGPT’s assistance, your emails will be powerful and effective, leaving a lasting impression on your recipients.
Just to be clear, we are not saying that ChatGPT can be extensively used for content creation, as human creativity and innovation is still invaluable. However, it can easily be used to bounce off your ideas and get inspiration. Just like we did here:
Now, this might not be extremely helpful, but you can get some ideas about where to start from.
Content on the web can include blogs or web pages. Where you can use ChatGPT to churn out codes as well, here we are going to talk about the content point of view only.
Writing a title that encompasses the idea behind the blog as well as suits the character limit can become a task sometimes. With ChatGPT, you can generate titles with plausible hooks to attract audiences to click.
Let’s see what blog titles we got:
It’s alright, but having more options never hurts, right?
These titles seem great and maybe with some changes and adding our keywords, we can actually use them.
Generating Blog Outlines
Now, with possible blog titles in place, let’s see how good the blog outline generated by ChatGPT was:
The blog outline was…interesting. It can be made better and the details mentioned in the outline are considerably good.
But the title says ‘must-have tools for 2023’ and the disconnection between the title and the outline here brings us to the limitations of ChatGPT. Read on to find out.
Why is ChatGPT not so perfect: Its limitations.
Updated only till 2021
The AI has information only until the year 2021 and cannot help us with topics related to current affairs in any way. However, if you are willing to get the subscription for Chat GPT Plus, you’d get AI equipped with information till 2023.
Its responses can be misleading.
ChatGPT can assist with creating a first draft but its output should still be reviewed, edited and fact-checked by human writers before being published. As per the website of Open AI:
Also, it cannot provide links and references to the information that it provides, which makes it less reliable.
It can be repetitive.
While writing content, humans too tend to collect information from different sources and compile them. The same goes for ChatGPT. But imagine thousands of people asking the same question and getting similar answers…problematic, right? Also, sometimes, when we provide different prompts, the bot tends to give repetitive answers.
How the future looks like with ChatGPT
India is the second largest user of ChatGPT with over 6% of users. As India is becoming a content marketing hub, we can safely say that ChatGPT is increasingly being used in content marketing.
With a more creative and collaborative version of ChatGPT, Open AI has opened the floodgates for the usage of AI for different industries, including marketing. It is predicted that Global Chat-GPT 4 usage will rise by 40% in the year 2023. Are you ready to make the most of this AI magic for your content strategy?
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