Search Engine Optimization

Search Engine Optimization

The concept of Digital marketing started with Search Engine Optimization or SEO, which has only evolved over the years to gather many techniques under its umbrella. SEO is still and perhaps will always be practiced as the most powerful tool to generate organic traffic and conversions in digital marketing. Fluidscapes, being a front-ranking SEO agency in Mumbai, maintains high visibility of your website along with high user traffic, conversion rate, and ROI.

Search Engine Optimization Services Includes

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Website Structure Analysis

Website structure analysis is the first step in optimizing your website, that is to boost up your ranking through enhancing the nature of your site. Good website structure is defined by the factors like the no. of site links, better crawling, logical hierarchy, menu, sitemap, to name a few. We make sure that your website structure is easy to navigate.

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Optimization of Onsite Content

On-page SEO is about optimizing both the content of a page and its HTML source code by adjusting meta title, headings, page descriptions, etc. that’ll help you gain more organic traffic. Besides helping the search engines interpret the content of the page it helps users understand promptly what a page is about and whether it can provide the information asked through their search query.

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Resolving Crawl Errors

Crawl errors refer to the error situation when the search engine bot tries but fails to reach a page on your website. The search engine bot searches your website through the URL and then crawls each page in order to index all the contents for use with Google. We regularly check to ensure that the link to each web page is valid and that web page forwarding is taking place properly with 301 redirect code and 200 OK server responses

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Website Content Analysis

Website content analysis also called a content audit, is a process of analyzing all content on or linked to your website, which includes web pages, landing pages, posts, videos, and so on. We conduct a thorough analysis of your website content to point out where you’re doing well and where you need some improvements.

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Optimization of Off-page Factors

You can also increase organic traffic to your website by optimizing the off-site ranking factors. Also known as Off-page SEO this involves improving search engine and user perception about your website in terms of relevance, trustworthiness, popularity, and authority. We achieve this through various backlinking methods that help establish a high perception of the client’s website.

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Improvement in Page Speed

A slow website turns the visitors away. Slow page speed is a big hindrance to conversions. Also, Google penalises slow loading websites with low ranking. There can be several reasons for a site to become slow, and this invariably happens if the website is not maintained properly and not upgraded from time to time. Our web designers make in-depth checking of your website and suggest solutions that may range from optimizing server load time and redirects you have to resizing of images to the upgrading of softwares.

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Conversion rate analysis

Conversion rate analysis leads to Conversion Rate Optimization (CRO), which is the process of optimizing your landing page or the complete website based on the website visitors’ experience and behavior. Our conversion rate analysis improves the probability of the visitors taking actions to make purchases (conversions).

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Website Security Check

Despite the modern server securities employed by your website hosting company, there are always possibility of viruses and malicious softwares attacking the security and privacy policies of your website. We religiously perform regular security checks of the files, database, access permission, etc. to minimize the vulnerability of the client’s website.

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Broken Links Redirection

A website contains a large number of internal and external links, some of which may get broken over time to affect performance by blocking redirections and inbound traffic. We periodically run many analytical tools to identify broken links and fix them instantly to maintain a high level of user experience and SEO.



What You Expect We Deliver

Best Search Engine Optimization Company in Mumbai

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Quality Web Page Content

Many small businesses don’t pay much attention to the quality of their web page content, which can be a costly mistake as commerce worldwide is shifting to the web. We put ample thought and effort into making our web page content succinct, informative, and easy to read.

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Duplicate Content Issues

Duplicate content creates confusion for Google and may result in the ranking of undeserving pages instead of the deserving ones. This is an objectionable practice and we have some strategies to combat this problem.

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Increasing in Organic Traffic

SEO is a proven method of increasing your organic traffic. We do it by employing several SEO strategies to redirect traffic from relevant searches to your website such as by obtaining a natural placement on search engine result pages(SERPs), using location-based keywords, to name a few.

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Eliminate Google Search Console Errors

Google Search Console helps to maintain your website’s performance by identifying and fixing the potential problems with the pages that might prevent them from appearing in Google’s search results. Google doesn’t index pages with errors and therefore they cannot appear in the organic search results. Verifying and checking websites in GSC is an essential task in our daily routine to ensure error-free functioning of the website.

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Quality Backlinks

Quality backlinking is the no.1 method for increasing a site’s ranking and visibility in search results. Our backlinking strategy involves conventional and innovative techniques to build quality backlinks and close monitoring of them.


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Missing Pages

Sometimes, if you are not careful your visitors may face a missing page problem with error code 404. The missing page prevents traffic and conversions without your knowledge. We conduct checking in frequent intervals in the background to prevent occurrence of missing page problems.


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Unique Title Tags and Meta Descriptions

The title tags and meta descriptions of a web page are built into the HTML code that forms the header of that page. They help search engines identify the web page according to the search query. We write compelling and SEO friendly title tags and meta descriptions that help web pages rank high on the SERPs and result in more clicks to your website.


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Monthly Ranking Status Reports

Ranking is everything in SEO; Google encourages fair competition for high ranking and provides multiple techniques to achieve that. Therefore, it’s absolutely important for a brand to update its ranking. Posting fresh content, optimizing old content, and various other methods are undertaken by us to maintain a high ranking of our client brands and SEO reports including status updates are submitted every month.

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Name, Address, Phone Number for Local SEO

Local SEO is meant to boost local businesses, the segment enjoying high attention from Google with a free local listing of the businesses. The procedure for local SEO is same as normal Google search for the visitors but Google searches through the Google Business Page listings. Also, Google uses a different set of ranking factors for local search results. We help make your local listing proper and complete with data such as name, address, phone no., product description, reviews, etc. to ensure high local traffic and conversions.

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Authority Building Measures

Domain Authority is a metric, used by search engines, for rating websites on a scale of 1 to 100, where 100 means the best. A high Domain Authority puts the stamp of authenticity and high standard on your website to make it a default choice of visitors because everybody looks up to the best in the business for solutions. We apply a no. of SEO techniques to scale up and monitor the Domain Authority rankings of our clients’ websites.

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