Fluidscapes Careers

Exec. Brand Communication Strategist

Mumbai

Position

4-6

Experience

Fluidscapes Consultants is an IT & management servicing company that is engaged in providing a plethora of solutions using the ever-expanding gamut of digital technology. Incorporated in 2017, Fluidscapes has achieved remarkable milestones, emerging as a leader in its field with a dedicated team of over 300 employees and a portfolio of prestigious customers. We have Identified the following areas for our focused attention to climb further on the growth scale:

Technology enabling: Efficiency optimization of organizations via technology
Web-development / UI/UX: Mobile and Web App development
Digital marketing: End-to-end digital campaign handling
Online Reputation Management
On-Ground campaign outreach
Inventory Management Services
Financial Management Services

Going with our commitment to providing innovative solutions to our customers in a time-bound manner, our HR practices offer the best employee experiences and ensure picking deserving candidates for employment based on skill, creativity, agility and integrity.

We are not stereotyped in our recruitment process but are open to people with experiences in other fields or even with no experience. Anyone with talent and an appetite to learn will have ample growth opportunities at fluidscapes.

Job Description:

Role Overview

The Brand Communication Strategist is responsible for developing, planning, and executing integrated communication strategies that strengthen brand positioning, shape public perception, and drive audience engagement across platforms. This role ensures that all internal and external communications are aligned with the brand’s vision, tone, and long-term objectives.

Key Responsibilities

1. Brand Strategy & Positioning

Develop and refine the brand’s communication framework and messaging architecture.
Define brand voice, tone, and narrative guidelines across platforms.
Ensure consistency in communication across all digital platforms
Translate leadership vision into structured communication narratives.

2. Content & Messaging Strategy

Create high-impact messaging for campaigns, announcements, thought leadership, and brand initiatives.
Identify key themes, content buckets, and storytelling formats aligned with business objectives.
Work closely with creative, social media, and production teams to ensure strategic alignment.
Develop communication calendars in sync with brand priorities.

3. Platform-Specific Communication Planning

Strategize differentiated messaging for platforms such as Instagram, X (Twitter), YouTube, LinkedIn, etc.
Optimize communication formats (threads, reels, long-form, etc.) based on platform behavior.
Ensure maximum reach, engagement, and perception management.

4. Reputation & Perception Management

Monitor public sentiment and emerging narratives.
Proactively build communication strategies to strengthen brand credibility.
Support crisis communication planning and response strategy when required.

5. Campaign Planning & Execution

Conceptualize integrated communication campaigns.
Align messaging across organic and paid media efforts.
Coordinate with internal stakeholders for seamless execution.

6. Research & Insights

Conduct market research, competitor analysis, and audience behavior studies.
Use data and analytics to refine communication strategies.
Measure the effectiveness of campaigns and optimize accordingly.

Job Requirement:

Key Skills & Competencies

Strong strategic thinking and storytelling ability.
Excellent written and verbal communication skills.
Deep understanding of digital and social media ecosystems.
Ability to translate complex ideas into simple, compelling narratives.
Analytical mindset with data-driven decision-making capability.
Crisis communication and reputation management skills.
Strong stakeholder management and cross-functional collaboration.

Qualification & Experience

Bachelor’s or Master’s degree in Marketing, Communications, Media, or related field.
8–12 years of experience in brand strategy, corporate communication, or content strategy.
Experience in media, political communication, or leadership branding (preferred).

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